Many organisations get stuck in a 3-4 year cycle of tearing down their old web site, starting from scratch and then breathing a sigh of relief when the new one launches. They then walk away thinking, "Job done" and the site lies dormant waiting for a new chief executive to come along and initiate a redesign.
It's not the best way to get the most out of a web site. Your site is there all the time, technology and behaviours evolve and your customers expectations are driven by the best of what they experience elsewhere on the web.
The work starts after you launch your web site. If you get this part right, by adapting and improving your site through regular reviews, you can eliminate the need to go back to the drawing board.
It might seem crazy at first for a web designer to suggest that you don't need a redesign. That's how we make our living, right?
But design is about finding answers to problems.
"How do we get more people to sign up?"
"Why does my most profitable product not appear in search engine results?"
"Do my visitors achieve what they came to the site to do?"
Solving these problems is an incremental process of testing, changing and measuring the results. Changes don't even need to be preceptible to your customers for them to have a positive effect. In fact incremental change of this sort is often the best way to improve customer satisfaction.
You can start today by contacting us and asking for a site assesment. We'll help you identify some easy to implement changes that will make it easier for people to use your web site and help you to get the results you want.